The concept of revenue sharing—paying commission for referred business—predates affiliate marketing and the Internet. Commissioned sales are a very old venture. Amazon, for example, launched its associate program in July 1996.
Hardcore Games is a participant in the several associate programs which is an advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.
|Amazon||US||Amazon has now added UK to some UK visitors|
|Amazon CPM||US||Lack of inventory has forced us to abandon use|
|US||We no longer use any ads from this agency|
|Rakuten||Japan||Large broker, each site is assigned a separate channel|
|Commission Junction||US||We no longer use any ads from this agency|
|Tiger Direct||US||We no longer use any ads from this agency|
|Ebay||US||We no longer use any ads from this agency|
|UberCPM||Australia||We no longer use any ads from this agency|
|PayClick||Australia||We use their ads on the bottom of posts|
The sidebar uses a ad database to more easily manage an inventory. This makes it practical when there are multiple campaigns or products. The database can also expire ads automatically when seasonal offerings are done.
Native ads like the ones in use on this site are able to work with the dynamic scaling of the site relative to the agents screen size. Fixed format display ads do not work well with smaller mobile screen sizes through to 4K panels.
The site uses a proportional theme that maintains the relative proportions regardless of the screen size.